Fintech companies rely on dozens — sometimes hundreds — of SaaS tools for security, automation, analytics, trading operations, CRM, compliance, and customer support. But as global SaaS prices continue to rise (with an estimated 14–18% annual increase across major vendors), software has become one of the top 3 operational expenses for fintech organizations.

The good news?

With the right strategy, fintech companies in the EU can reduce software spend by 20–40% without sacrificing performance, security, or vendor quality.

Below is a complete guide on how to achieve these savings — and how working with trusted resellers like Procufly makes the process faster and more cost-effective.

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1. Eliminate Overlapping Tools (Most Fintech Teams Don’t Realize They Pay Twice)

Fintech companies commonly pay for multiple tools with overlapping features.

For example:

• Teams may use both Hotjar and another UX analytics suite.
• Security teams might have SentinelOne, Kaspersky, and another EDR running simultaneously.
• Marketing teams may pay for multiple CRM add-ons even if they have Bitrix24 or AnywhereNow.

Most of this happens due to:

• Fast team growth
• Lack of central visibility
• Renewals happening automatically
• Old tools being forgotten

Estimated savings: 10–20%

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2. Consolidate Vendors Wherever Possible

Consolidation can reduce licensing cost dramatically.

For example:

• Instead of many analytics tools → use Fingerprint for unified fraud detection & device intelligence.
• Instead of multiple password tools → move to NordPass Business.
• Instead of fragmented communication tools → use Bitrix24 for an all-in-one suite (CRM + tasks + phone + automation).

Each vendor typically offers:

• Bundle discounts
• Multi-year savings
• User-tier cost reductions

Estimated savings: 5–15%

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3. Negotiate Multi-Year Deals (This Alone Saves 15–30%)

Fintech companies often underestimate how aggressively SaaS vendors are willing to discount when:

• Committing to 24–36 months
• Increasing user count
• Consolidating tools
• Renewing early

Examples from real vendor behavior:

• Security vendors like Kaspersky or SentinelOne offer strong multi-year incentives.
• Productivity suites like Bitrix24 offer major savings with annual or multi-year commitments.
• Fraud prevention and tracking tools like Fingerprint reduce CPM cost over longer contracts.

Estimated savings: 15–30%

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4. Buy Through Official Resellers (The Most Overlooked Saving Strategy)

Fintech companies in Cyprus and the EU can save significantly simply by purchasing through authorized resellers like Procufly.

Resellers can offer:

• Better pricing than vendors
• Exclusive discounts
• Negotiation support
• Local VAT invoicing
• EUR-based billing (no USD risk)
• Reduced procurement overhead
• Priority access to vendor promotions

This strategy is especially impactful for high-value tools like:

• Bitrix24 (CRM + communication)
• Kaspersky Endpoint Security
• SentinelOne
• NordLayer (VPN + SASE)
• Fingerprint (fraud & device intelligence)
• Hotjar (analytics)

Estimated savings: 10–25%

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5. Use Yearly Licenses Instead of Monthly Billing

Monthly billing is always more expensive.

Examples across major vendors show:

• CRM tools (like Notion) cost 17–22% more monthly.
• Security tools (Kaspersky, NordLayer) cost 10–15% more.
• Collaboration tools (Bitrix24) provide up to 25% savings annually.

Even switching 50% of tools to annual billing gives instant savings.

Estimated savings: 10–20%

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6. Reduce Unused or Under-Used Seats

Fintech companies often have:

• Inactive accounts
• Duplicate accounts
• Accounts for employees who left
• Overprovisioned licensing tier

Regular seat audits can drop costs significantly.

Tools most prone to overbilling include:

• CRM tools (Bitrix24, AnywhereNow)
• Monitoring tools (Hotjar, Fullstory alternatives)
• Security tools (Kaspersky, SentinelOne)
• Collaboration suites

Estimated savings: 5–25%

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7. Replace Overpriced Premium Tiers With Cheaper Equivalents

Many fintech teams overpay because they assume they need the top-tier plan.

Example:

• Teams buy advanced analytics add-ons when Hotjar Business may already cover everything.
• They use complex enterprise CRM setups when Bitrix24 Professional already includes automation + telephony + workflows.

Downgrading intelligently can reduce costs significantly without reducing capabilities.

Estimated savings: 10–40%

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Final Takeaway: Fintech Teams Can Save Big in 2026 — If They Buy Smart

By reviewing tools, consolidating vendors, negotiating multi-year deals, and leveraging authorized resellers like Procufly, fintech companies can realistically reduce software spend by:

➡️ 20–40% within 12 months

And unlike typical cost-cutting, these savings do not require sacrificing performance or security — only smarter procurement.

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